The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Burnout can creep in when we least expect it, and most of us don’t recognize we’re burned out until it’s already taken a toll on our health, our work, and our joy.  In this episode, I’m pulling back the curtain on the subtle, hidden signs of burnout — the ones you might be missing — and how to start reversing them before they take you out completely. Whether you’re a business owner, a busy professional, or just someone trying to juggle all the things, this conversation is going to feel like a deep breath! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/hidden-signs-of-burnout  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Create your sanctuary of comfort with Boll & Branch. Get 20% off your first sheet set plus free shipping at https://www.bollandbranch.com/goaldigger. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD.  Experience the power of a Dell PC with Intel Inside®, backed by Dell’s price match guarantee. Shop now at https://www.dell.com/deals. Visit http://www.mercury.com/ to apply online in 10 minutes. Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC.

If you’ve ever looked at your business, your brand, even your personal relationships, and thought, “This used to feel right… but now I’m not so sure,” you are not alone, and you are not broken. Jen Hatmaker is no stranger to the hard and holy work of reinvention. She’s a bestselling author of 14 books (including four New York Times bestsellers), the host of the award-winning For the Love podcast, and a beloved leader to a community of over 1.6 million. But her newest book, AWAKE, isn’t about business strategy. It’s about what happens when your identity, your roles, and your life fall apart… and how to rebuild from a more honest, more aligned place. Jen walks us through what she calls a Midlife Renaissance, not a crisis. It’s a powerful season of reassessing everything you’ve been told about womanhood, worth, work, and success… and reimagining a life and business that truly feels like you. If you’re an entrepreneur navigating change, if you’re pivoting your purpose, or if you’re wondering what stays and what goes in this next chapter… click play. Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/starting-over-in-business-your-terms  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Create your sanctuary of comfort with Boll & Branch. Get 20% off your first sheet set plus free shipping at https://www.bollandbranch.com/goaldigger. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD.  Experience the power of a Dell PC with Intel Inside®, backed by Dell’s price match guarantee. Shop now at https://www.dell.com/deals. Visit http://www.mercury.com/ to apply online in 10 minutes. Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC.

Your perfectionism isn't protecting your reputation… It's protecting your ego. And it's costing you real money, real impact, and real progress toward the life you want to build. After building my business over the last decade, I've learned this hard truth: perfectionism is selfish.  Every minute you spend polishing something that could already be helping someone is a minute you're withholding value from your audience. Every hour spent perfecting is an hour not spent learning from real market feedback. Every delayed launch is revenue walking straight out the door. If you have a Google Doc full of business ideas, a camera roll packed with content you'll "post later," and a heart full of dreams you're not quite ready to share, this one's for you. Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/perfectionism-is-costing-you-money  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Create your sanctuary of comfort with Boll & Branch. Get 20% off your first sheet set plus free shipping at https://www.bollandbranch.com/goaldigger. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD.  Experience the power of a Dell PC with Intel Inside®, backed by Dell’s price match guarantee. Shop now at https://www.dell.com/deals. Visit http://www.mercury.com/ to apply online in 10 minutes. Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC.

Feeling burnt out by the social media hamster wheel? You’re not alone. Today’s guest, Kate Kordsmeier, is here to show us there’s another way to build your business… and it doesn’t have anything to do with the Instagram algorithm. Kate is a certified life and business coach, and the founder of Success with Soul, where she helps entrepreneurs grow soul-led, sustainable businesses using SEO, funnels, automation, and feminist business systems… all without social media. In this episode, we’re unpacking why creators are stepping back from social and betting big on SEO. We’ll dig into what’s really happening with AI and organic traffic, how to future-proof your visibility, and what steps you can take today to start showing up sustainably without burning out. So if you’ve ever wondered, “Is SEO dead” or “Can I really grow my business without social?”, this conversation is for you. And hey, if you want to learn even MORE about breaking free from the social media hamster wheel and attract your dream clients with SEO, head to jennakutcher.com/seo to take Kate’s incredible course, Anti-Social SEO!  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/quit-social-media-business-growth   Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger! Spend $250 on your first campaign on LinkedIn Ads and get a free $250 credit for the next one—no strings attached. Just go to https://www.linkedin.com/goal.  Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Ready to see what powerful banking can do for your business? Visit http://www.mercury.com/goal to apply in minutes. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

If you're feeling the pressure to squeeze every last drop out of the year even though you're already running on fumes, this episode is for you. I'm going to show you how to finish the year aligned, not burned out, and why your best move right now might be to slow down on purpose! This episode is not about making you do more. It's about guiding you to choose better and to start thinking of this season as a bridge, not a cliff. Together, we’ll identify what's actually working in your business right now, the quiet wins you're probably overlooking, and we'll release the stuff that's stealing your energy without giving much back. Then, I'll show you exactly how I shift my routines and habits now, before January, so I'm not showing up to the new year with a blank page and burnout baggage. Finally, we'll talk about why saying no to 10 good ideas in favor of one bold aligned move might be the most strategic thing you do all year. This is about getting realigned with what you actually want from your life and your work. It's about redefining what "finishing strong" means, and it might not look anything like what Instagram is telling you it should. So if you're ready to finish the year on purpose with clarity, with boundaries, and with momentum that actually lasts, click play! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/end-of-year-reset-plan-for-entrepreneurs  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger! Spend $250 on your first campaign on LinkedIn Ads and get a free $250 credit for the next one—no strings attached. Just go to https://www.linkedin.com/goal.  Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Ready to see what powerful banking can do for your business? Visit http://www.mercury.com/goal to apply in minutes. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

Think your business is “too niche” to succeed online? In this coaching session, I’m chatting with Jennifer about how to sell a highly specific online course to a small-but-mighty audience… and how to attract the right people to grow a business that feels deeply aligned! Jennifer Gulizia is a flower farmer and garden educator who turned her passion for dahlias into a beautiful educational business. She’s also a Digital Course Academy student, and she’s looking to refine her offer, grow her community, and get clarity on how to market something that’s niche, time-sensitive, and doesn’t quite fit the traditional “signature course” mold. If you’ve ever worried your topic is too specific or too seasonal to succeed, this coaching session is for you. And listen, if Jennifer’s story has you thinking, “Wait… maybe I could do this too…” then I want to personally invite you to check out Digital Course Academy: the very program that helped me launch my first course and change my entire business (and life!). Enrollment is open right now, but only for a few more days, so don’t wait! Head to jennakutcher.com/dca to save your seat and get my exclusive bonus suite designed to help you actually implement what Amy teaches! Now click play and let’s dive in to help Jennifer get her course out into the world, and maybe spark some inspiration for your own! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/small-ideas-profitable-courses  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger! Spend $250 on your first campaign on LinkedIn Ads and get a free $250 credit for the next one—no strings attached. Just go to https://www.linkedin.com/goal.  Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Ready to see what powerful banking can do for your business? Visit http://www.mercury.com/goal to apply in minutes. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

When I think about those first few years as an entrepreneur, I see a woman who was so full of fire and determination, but honestly had no idea what she was walking into. And I love her for that! Now, after years of growth, evolution, and yes, plenty of beautiful failures, I can see the patterns so clearly. The places where a little more strategy could've saved her months of spinning her wheels, where better boundaries could've prevented that inevitable crash, where more courage to be seen could've accelerated everything. This episode originally aired a while back, but I'm bringing it back because these lessons feel so relevant right now. Because here's what I've learned: we don't get to skip steps. Every fumble, every pivot, every moment of not having a clue was preparing us for what's next. And if sharing these lessons can help you honor your own journey while maybe sidestepping a few of the more painful detours? That feels like the most beautiful full-circle moment. So whether you're in your own 'figuring it out' era or you're revisiting this with fresh eyes, let's dive in with so much love for the versions of ourselves who were brave enough to begin! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/different  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger! Spend $250 on your first campaign on LinkedIn Ads and get a free $250 credit for the next one—no strings attached. Just go to https://www.linkedin.com/goal.  Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Ready to see what powerful banking can do for your business? Visit http://www.mercury.com/goal to apply in minutes. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

Have you ever considered that angel numbers, gut feelings, and “random” synchronicities weren’t just coincidences… but clues? In this episode, I’m joined by Dr. Tara Swart to talk about the brain science behind intuition, the senses we never talk about, and the forgotten wisdom that could reconnect you with your full potential. Dr. Tara Swart is a neuroscientist with a PhD, a former Oxford-trained medical doctor, a Senior Advisor at MIT Sloan, Chief Science Officer at Dirtea, and the best-selling author of The Source, which has been translated into 38 languages. She’s advised high-level leaders across the globe, and this isn’t her first time on The Goal Digger Podcast! Check out her interview from 2021 all about the neuroscience of manifestation! Whether you call it your gut, your inner knowing, or something greater, this conversation will give you a new lens on how to make decisions, overcome blocks, and open yourself to what’s possible. So if you’ve ever wondered whether those “signs” you’ve been noticing are just coincidences or if they’re trying to tell you something, you’re in the right place! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/science-meets-spirituality-trust-your-gut  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger! Spend $250 on your first campaign on LinkedIn Ads and get a free $250 credit for the next one—no strings attached. Just go to https://www.linkedin.com/goal.  Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Ready to see what powerful banking can do for your business? Visit http://www.mercury.com/goal to apply in minutes. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

What if the most transformative mastermind of your life didn’t cost a dime and didn’t require matching notebooks, a private chef, or a keynote speaker?  A few weeks ago, I did a mastermind in Chicago, and I want to talk to you about what made it one of the most powerful days of my year. In today’s episode, I’m going to unpack what a mastermind really is, why it’s different from just networking or hopping on another coffee chat, how you can create one that works for you, and why this kind of space might be the exact thing you didn’t even know you were missing. Click play and let’s chat about the easiest way to build your dream business network… for free! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/build-your-dream-business-network-for-free  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger! Spend $250 on your first campaign on LinkedIn Ads and get a free $250 credit for the next one—no strings attached. Just go to https://www.linkedin.com/goal.  Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Ready to see what powerful banking can do for your business? Visit http://www.mercury.com/goal to apply in minutes. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

AI is everywhere: writing emails, building sales pages, and even outlining courses. So does that mean your expertise isn’t needed anymore? Absolutely not!  In this conversation with Amy Porterfield, we’re breaking down how AI is actually helping course creators succeed, and how your human story, experience, and voice are still the most powerful tools in your business. If you’re new to Amy, she’s the queen of helping everyday people turn their knowledge into profitable online courses. She’s all about freedom, fulfillment, and showing you how to build a business that actually fits your life! And right now, she’s hosting a private live experience called Course Confident: a bootcamp designed to help you get crystal clear on what you could teach, who it’s for, how to price it, and how to actually show up and sell it with confidence. Grab your seat at jennakutcher.com/bootcamp! Now, if you’ve been wondering, “Is it still worth it to create a course?” this episode is your answer. Click play and be sure to sign up for the bootcamp at http://jennakutcher.com/bootcamp!  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/ai-online-course-launch-2025  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger! Spend $250 on your first campaign on LinkedIn Ads and get a free $250 credit for the next one—no strings attached. Just go to https://www.linkedin.com/goal.  Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Ready to see what powerful banking can do for your business? Visit http://www.mercury.com/goal to apply in minutes. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

What if you could count on consistent income every single month without hustling harder, chasing the algorithm, or launching yourself into burnout? In this episode, I’m pulling back the curtain on five ways to finally make that happen. I’m also going to tell you what’s worked best for me and for so many other entrepreneurs starting from scratch. The systems that turn scattered schedules and inconsistent paychecks into predictable income you can count on. Because yes, it’s possible: you CAN have peace, profit, and purpose without more pressure! Click play and let’s get into it! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/consistent-monthly-income-in-business  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger! Spend $250 on your first campaign on LinkedIn Ads and get a free $250 credit for the next one—no strings attached. Just go to https://www.linkedin.com/goal.  Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Ready to see what powerful banking can do for your business? Visit http://www.mercury.com/goal to apply in minutes. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

Ever feel like you’re doing everything for everyone and still falling short? That’s the mental load, and it might be silently sabotaging your business, your relationships, and your sanity. Today’s guest is Dr. Morgan Cutlip: a psychologist, relationship expert, and author on a mission to help women feel whole, light, and deeply connected in all their relationships. With a PhD in psychology and a knack for translating research into real-life solutions, she’s helped hundreds of thousands of people navigate the complexities of love, family, and partnership.  Her books Love Your Kids Without Losing Yourself and her upcoming title A Better Share tackle the emotional and mental responsibilities women disproportionately carry, especially when it comes to marriage, motherhood, and yes, running a business. If you’ve ever wondered why you’re burnt out even when your partner or team is “helping,” or if you’ve struggled to balance being a boss and being present at home, this conversation is for you. We’re diving into how the mental load affects your business, your boundaries, and your personal life, and what you can do to take some of that weight off. Want to go deeper? Pre-order Dr. Morgan’s brand new book, A Better Share: How Couples Can Tackle The Mental Load for More Fun, Less Resentment, and Great Sex now!  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/emotional-labor-and-burnout-women  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  Find a co-host today at http://airbnb.com/host.  Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!  Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger  and keep your business protected. Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER. Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!

Let’s flip the roles, Goal Diggers: today, YOU get to guide the conversation! I asked you to call in with your questions about business, life, creativity, burnout, strategy… Really, anything you’re walking through right now. And you showed up with such incredible honesty, depth, and curiosity. In this episode, I’m answering your real questions. We cover everything from pivoting your business when you’re scared to let go of what’s working, navigating grief while building something meaningful, handling burnout, organizing your growing testimonials, and what’s been giving me life outside of work lately. You’ll hear stories, strategies, and some honest behind-the-scenes of what’s felt really hard (and really good!) for me lately. And if you’re listening and thinking, “Wait, I have a question too!”,  good news! I want to hear from you. If you want your voice featured on an upcoming episode, just call me at 218-203-9660 and leave a voicemail with your question. Seriously, don’t overthink it… just speak from the heart and you might be part of the next AMA episode! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/ask-me-anything-jenna-kutcher-august-2025  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host.  Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!  Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger  and keep your business protected. Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER. Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!

Have you ever wondered why it feels harder to build a business as a woman? It’s not just you, and Anna Gifty has the stats to prove it. This conversation will explain exactly why… and what we can do about it. Anna is a Harvard-trained economist and the author of The Double Tax, a bold new book that breaks down the invisible costs women—especially women of color—pay just to participate in society. But what makes this conversation essential for entrepreneurs? Anna shows how these “taxes” sneak into your business, your brand, your pricing, your funding, your time, and what you can do to push back. From the cost of motherhood to beauty standards in the workplace to why generational wealth-building still feels out of reach, this episode is a masterclass in economic empowerment. And it’s not just theory; Anna gives us the tools to change things. If you’re building a business and wondering why it still feels this hard or you want to be part of rewriting the rules, this conversation is your permission slip and your playbook. And if you want to dive deeper into this topic, order your copy of The Double Tax here: https://annagifty.com/thedoubletax  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/hidden-cost-of-being-a-woman-in-business  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  Find a co-host today at http://airbnb.com/host.  Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!  Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger  and keep your business protected. Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER. Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!

If you’re anything like me, you’ve felt that internal nudge: that quiet but persistent pull that says something’s changing.  Maybe you’re shifting directions in your business, pivoting your offers, or simply stepping into a new version of yourself. And when that happens, your brand should evolve right along with you! In this episode, I’m walking you through how to thoughtfully align your brand with who you are becoming, without confusing your audience or losing momentum. From rewriting your mission to doing a full content audit, adjusting your strategy, and letting your people in on the journey, we’ll cover it all! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/brandevolution  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  Find a co-host today at http://airbnb.com/host.  Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!  Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger  and keep your business protected. Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER. Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!

Your website isn’t a “nice to have”, it’s one of your most powerful business tools. In this conversation with Jen Olmstead, we reveal how to turn your site into an investment that pays you back: attracting the right people, making you money, and finally feeling like you. Jen Olmstead is a brand and web designer, a visual storyteller, and a certified type nerd who’s made it her mission to create online spaces people actually want to explore. She’s also the co-founder of TONIC SITE SHOP: home of the most stunning, cocktail-inspired website templates for modern, stylish creatives. What I love about Jen’s work is how it combines aesthetics and strategy in a way that helps you build a website that actually works, meaning that it attracts the right people, tells your story clearly, and converts visitors into paying clients or customers. And it does all of that while you live your life, step away from your screen, and finally stop feeling like you have to be “on” all the time! So whether you’ve been duct-taping your site together or you don’t have one at all yet, this episode is for you. If you’re ready to give your website a major glow-up after this convo, you can shop TONIC templates at http://www.jennakutcher.com/tonic and use the code JENNASENTME to get 15% off any template. Because you deserve a website that works while you rest! That’s http://www.jennakutcher.com/tonic! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/simple-website-strategy-to-sell-more  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  Find a co-host today at http://airbnb.com/host.  Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!  Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger  and keep your business protected. Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER. Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!

What if I told you that one simple piece of helpful content could totally change how people find you, connect with you, and eventually buy from you? In this episode, we’re getting really practical about email list building, and I’m sharing the exact steps to create a lead magnet; AKA: the simple, helpful entry point that not only grows your email list but actually attracts the right people into your business! I know email marketing can feel like a lot, but here’s the truth: your email list is one of the most valuable assets you can build. And creating your first (or next) opt-in doesn’t have to be hard. So today, I’m walking you through what to consider before you create a lead magnet, the different types of freebies that actually work, and how to start attracting the people who are most aligned with what you offer. And if you’re thinking, “This sounds great, but how do I actually set it all up?” then don’t worry, I’ve got you covered. We’re covering a LOT today, but if you want to go even deeper, I created a totally free mini-course that walks you through the entire process, step by step. Jump into the mini course right now at https://listbuildchallenge.com! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/email-list-opt-in-ideas-that-convert  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  Find a co-host today at http://airbnb.com/host.  Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!  Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger  and keep your business protected. Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER. Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!

Have you ever opened your inbox and wondered… “Is anyone out there actually reading this?” Or worse: “Am I just sending helpful tips into the void without ever making a sale?”  If email marketing feels like a mystery to you, today’s coaching session and my FREE minicourse at https://listbuildchallenge.com is about to lift the fog. Andrea Astner, also known as The Productivity Witch, is a coach who helps overwhelmed ADHD solopreneurs find flow and structure in their business in a way that works with their unique brain, not against it. In this coaching session, we’re digging into her biggest challenges around email marketing and list-building, including how to attract the right people, create a newsletter that actually converts (without being spammy), and what metrics are really worth tracking when you’re building a business with intention. Not sure what to say in your emails, how to balance value with sales, or how to grow an email list that actually leads to paying clients? Click play! And if you want even more help with list building, head to https://listbuildchallenge.com and sign up for my free mini-course that will walk you through how to start, serve, and scale your email list! By this time next year, you could have an email list that’s driving sales, creating freedom, and supporting your big dreams. I’ll see you there! https://listbuildchallenge.com   Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/email-marketing-101-beginner-strategy  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  Find a co-host today at http://airbnb.com/host.  Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!  Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger  and keep your business protected. Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER. Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!

If you’ve ever typed a caption from the Target parking lot or recorded a podcast intro while holding a baby monitor… this one’s for you. Because Goal Digger, you don’t need a 40-hour workweek to build a dream. Sometimes, 20 minutes and a little fire is all it takes! In this episode, I’m walking you through 9 things you can do to grow your business in just 20 minutes.  These aren’t fluff; they’re the exact kinds of micro-moves I made when I was starting out… And honestly, they’re still the ones I come back to now, between mom-ing, meetings, and trying to potty train our dog Hank! Remember: progress doesn’t require perfection, a packed calendar, or even a full day to yourself. It starts with the 20 minutes you have today, and the drive to stay consistent one day at a time. Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/grow-your-business-in-20-minutes-a-day  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  Find a co-host today at http://airbnb.com/host.  Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!  Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger  and keep your business protected. Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER. Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!

We talk a lot about what to DO to grow–-what to post, what to sell, what strategy to follow—but the truth is, none of that matters if your mindset isn’t in the right place.  The biggest transformations usually don’t start with a checklist. They start with a belief, a shift, or a single moment where you realize: “Oh… maybe it doesn’t have to be this way.” This episode is filled with those moments. I’ve pulled together 5 of the most powerful mindset shifts ever shared on the Goal Digger Podcast, straight from some of our most impactful guests. These are the beliefs and inner scripts that changed everything for them, and they just might change everything for you, too. If you’re starting something new, stuck in self-doubt, or just need a reminder that your brain can be your biggest asset (not your biggest roadblock!), click play! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/expert-mindset-shifts-for-work-rest-and-dreaming   Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  Find a co-host today at http://airbnb.com/host.  Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!  Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger  and keep your business protected. Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER. Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!